Diamond Markups Exposed at Tiffany, Cartier – hidden cam

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Brand name jewelry stores keep the information about their diamonds a closely held secret. They do this to keep people from finding out the truth: There is nothing special about the diamonds they are selling, and their markups are exorbitant.

We went to Tiffany and Co., Cartier, Harry Winston, and Van Cleef with a hidden camera to find out which one of these stores are the biggest rip-off.