You may think it is a cracking story, or the man at the centre of it is just cracked, but it is definitely one hard act to follow.
French artist Abraham Poincheval has been entombed in a rock for a week. The stunt will see him try to use his body heat to hatch a dozen eggs.
Poincheval was enclosed in the 12 tonne boulder at Paris’ modern art museum on Wednesday. He is set to emerge after seven days with the chicks.